Undergrad students doing an Advertising Programme at UU Magee in Derry tackled the challenge of producing themes and advertising copy for Derry Walls Day 2014. The students presented their ideas and the winning team and two runner up teams will receive prizes. The initiative is supported by the UK Heritage Lottery Fund and the Heritage Council of Ireland, with the aim of getting higher education institutions to engage more with Ireland’s walled towns. Thanks to the students for their ideas and enthusiasm. Thanks also to lecturers Edel Griffin and Marion Norwood at the University of Ulster.